Privacy policy

This Privacy Policy describes how Amara (“I”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website itsamarabeauty.com.

By using our Site or providing your information, you agree to the practices described below.

1 – Information We Collect

When you visit the Site, we automatically collect certain information about your device and browsing behavior, including:

  • Your web browser, IP address, time zone, and some cookies installed on your device.

  • The pages or products you view, referral sources, and how you interact with the Site.

We also collect personal data you voluntarily provide when you:

  • Place an order (e.g., name, billing/shipping address, email, phone number, payment details).

  • Subscribe to our newsletter or marketing communications.

  • Contact us via email, social media, or contact form.

We refer to this information collectively as “Personal Information.”

2 – How We Use Your Information

We use your information to:

  • Process and fulfill your orders, including payment and shipping.

  • Communicate with you about orders, updates, and support.

  • Improve our website, products, and customer experience.

  • Send promotional messages (only if you have opted in).

  • Comply with legal obligations and prevent fraudulent activity.

3 – Sharing Your Information

We share your Personal Information only when necessary to operate our business:

  • With Shopify, our e-commerce platform, to power our online store.

  • With payment processors (e.g., Shopify Payments, PayPal) to securely process transactions.

  • With shipping and logistics partners to deliver your order.

  • With service providers that help us with marketing, analytics, or website operations.

Each of these parties is contractually bound to protect your data and use it only for the purposes outlined above.
We may also disclose your information if required by law, to comply with legal processes, or to protect our rights.

4 – Cookies

We use cookies and similar technologies to recognize your device, analyze site traffic, and personalize your experience.
You can disable cookies in your browser settings, though some parts of the site may not function properly.

5 – Behavioral Advertising

We may use your data to show you targeted ads or marketing communications we believe may interest you.
You can opt out of targeted advertising by visiting:

  • Facebook

  • Google

  • Shopify

You can also opt out of some services through the Network Advertising Initiative opt-out portal.

6 – Data Retention

When you place an order, we retain your order information for our records unless and until you ask us to delete it.
We may also retain certain data to meet legal or accounting obligations.

7 – Your Rights

If you are located in the European Economic Area (EEA) or United Kingdom, you have the right to:

  • Access the personal data we hold about you.

  • Request correction, update, or deletion of your information.

  • Withdraw consent for marketing at any time.

To exercise these rights, please contact us at support@itsamarabeauty.com.
If you believe your rights are not being respected, you may also file a complaint with your local data-protection authority.

8 – Data Security

We follow industry-standard practices to protect your personal information, including encryption of sensitive data, secure servers, and limited access controls.
However, no transmission over the Internet or electronic storage method is 100% secure, and we cannot guarantee absolute security.

9 – Third-Party Services

Our Site may contain links to third-party websites or apps. We are not responsible for the privacy practices or content of those sites.
We recommend reviewing their privacy policies before providing any personal data.

10 – Children’s Privacy

We do not knowingly collect information from individuals under the age of 16.
If you believe your child has provided personal information, please contact us immediately so we can remove it.

11 – Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for legal reasons.
The latest version will always be available on this page, with the updated date listed at the top.

12 – Contact Us

For more information about our privacy practices or to exercise your rights, please contact us at: support@itsamarabeauty.com.